The New York Post’s story generated 2.59m engagements on Facebook and Twitter last week — that’s more than twice the number of clicks than the next biggest story about Trump or Biden.
Axios breaks down the numbers:
- 5 of the 10 biggest stories were about the Hunter Biden story, the fallout, or how Facebook and Twitter reacted.
- It was the 6th-most engaged article this month, trailing pieces like Trump testing positive for COVID-19 and Eddie Van Halen’s death.
- 83% of the interactions happened on Facebook, with the other 17% on Twitter.
Facebook’s decision to limit its reach may have inadvertently brought it even more attention.
- Behind the Biden story itself, Facebook and Twitter’s response to the report was the second biggest topic last week. The backlash largely came from the right, which accused the tech platforms of meddling in the election through inappropriate censorship.
- After hearing from critics, Twitter on Friday said it would modify its hacked materials rules to no longer remove hacked content unless it is directly shared by hackers or those acting in concert with them and to instead label tweets to provide context.